Build Relationships with Leads Using a Personal Touch

Engage more leads with less manpower. Automate emails, messages and phone calls.

How Lead Nurturing Works

To build trust with prospects or buyers, you need to communicate with them. Too often, businesses think communication is all about promotion, sell, sell, sell.

It’s not.

To communicate effectively, your goal should be to build relationships. By doing so, you gain trust. And with trust comes engagement.

The more your prospects are engaged, the more likely they buy what you’re selling. And the more engaged your customers are, the more likely they refer others to your business

1. Use Marketing Automation to Create Meaningful Connections
2. Combine Targeted Content with Multiple Touches
3. That’s The Way The Bread Crumbles
4. Additional Features

Studies show the average number of times a potential customer needs to interact with your business before buying is twelve. That’s a lot of touch points.

With the help of Lead Nurturing Software, you can simplify the process. The initial few minutes it takes to set up saves you loads of time and effort in the long run. Need to reach out to a lead? Easy, with one click you can have a dozen ways to reach out at different times: email a brochure, text a reminder, call with helpful options, share links via text, etc.

DYL’s Lead Nurturing is all about gaining trust and confidence in your product or service.

Advertising is expensive. Give your team affordable tools to increase revenue. Lead nurturing done right turns prospects into customers and customers into fans.

Use Marketing Automation to Create Meaningful Connections

How often have you spoken with a customer representative of a large company and felt like you got the runaround? Or maybe you posted a question on their social media page and it took days to hear a response.

It happens all the time.

To make matters worse, most companies only reach out to you when they want to sell you something.

Customers today have more choices than ever before. So to stand out, make them feel important. Show them you care.

How do you do that? Relationships.

Without an automated lead nurturing system, building meaningful relationships is difficult.

The key is to combine tech with personalization.

Technology has made it so easy to connect with people, so why not use it to personalize your outreach?

The benefit of a lead nurturing system is that trust is only a click away. Regardless of where your customers are in their journey, automation rewards them for being with you by staying in touch, learning more about their needs and sharing valuable information. Communication matters to everyone and the more you stay top of mind, the more loyal customers are to your brand.

Who Needs DYL’s Lead Nurture Software? Business owners who want to build meaningful relationships to close more sales and improve customer loyalty.

Combine Targeted Content with Multiple Touches

All businesses need to consider the buyer's journey.

The bigger the purchase, the longer it takes to make the decision, and the more people involved in the process.

So effectively reach your consumer, you must tailor your message for every stage.

DYL’s Lead Nurturing software is designed to help prospects make the decision easier by allowing you to meet them at every stage, from initial research, to consideration, to final decision.

If you want to be a part of the decision-making process, then lead nurturing is for you. See how you can engage with potential customers and existing customers with a free demo.

That’s The Way The Bread Rises

Years ago, James Hawk of Red Breadstore opened the doors to his dream business and began seeing all his hard work pay off. People poured in to try his fresh out-of-the oven baguette and other soft, crunchy treats and earthy delights. Customers loved his bread and even the local paper wrote raving reviews.

But as time passed, the number of customers coming into his shop began to dwindle and James didn’t know why. He could see the town growing, so he assumed his business would grow along with it.

The problem was, he didn’t have a way to reach out to customers. As the area evolved, so did the competition and Red Breadstore was quickly losing traction.

So he did some research online and found a way to communicate with former customers, while bringing in new ones. DYL’s Lead Nurturing Software. By collecting emails with every purchase and creating loyalty programs, James was able to share his monthly newsletter, announce new offerings and even share recipe links via text on a pre-set schedule.

Automation made the difference. His nurturing workflow consistently sent texts after a day of purchase, asking what the customer thought of the bread, and a week later he’d call to invite them to a tour to see how the bread was made. After just a few weeks of using DYL, former customers came back and new customers increased 73%.

DYL’s All-in-One Platform includes over 80 Customizable Features

Other tools related to Lead Nurturing inside DYL: