What is Lead Distribution Software?

The lead distribution software automatically captures and routes inbound leads to users. Sources can include web, phone, text, email, and lead generators in real time. It helps the customer service teams who expect customers to call into their business and sales teams when leads inquire about products or services.

For example, when you receive a hot lead who wants to buy your product, who should it go to? If it goes to the customer service department, they’ll have to take the time to send it to sales and it could mean the difference between a sale and an upset prospect. That’s where Lead Distribution Software comes in. It’s automatically transfers the lead to the correct department, with zero human intervention.

Companies using lead distribution software see an increase of marketing and sales conversions by up to 43%.